
Time
Rock ‘n’ Joe makes sure customers are in and out instantly.
Located right at the Union Train Station, the majority of customers coming in
will naturally be people catching the train to work, or students on their way
to class that needs a quick cup of coffee. Fulfilling their orders as fast as
possible gives more time for customers to get where they need to be and not be
late. With the technology available today, preparing coffee is faster and more
efficient than ever. Rock ’n’ Joe uses automatic coffee machines which is a
machine that grinds, tamps, and extracts the coffee at the touch of a button.

Quality
Everyone appreciate great coffee and food; high
quality ingredients must be used to provide them the great taste and
consistency they can expect to get when they come back. The coffee at Rock ’n’
Joe are made from high quality coffee beans called #1 Arabica coffee beans.
There are 5 levels of Arabica Coffee and #1 is the best. The result is a
superior quality, color, texture, tasty coffee. The water for the coffee is
filtered so nothing but the purest water is used, great coffee starts with
great water. To satisfy most customers, the palate of hundreds of people was
used to determine the mix of pastries and sandwiches with high quality
ingredients.

Flexibility
Located right at the Union Train Station and across
Kean University, it’s by far the most convenient place for commuters to get breakfast
and a cup of coffee. The Starbucks located inside Barnes and Noble is a 5-minute
walk from the station, Rock ‘n’ Joe is obviously more convenient and safer bet
to get coffee and get to the train on time. Rock ‘n’ Joe also opens at 6 am for
the early commuters, unlike Starbucks which opens at 8 am.

Cost
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